FT.com has begun embedding videos directly into news articles on its website.
Until today’s launch of the “FT Mini Player” (seen in action here, here and here), users of the site had to navigate to a dedicated multimedia section of the site to view multimedia content.
FT.com appointed Richard Edgar as head of video late last year and now publishes more than 150 videos a month, and achieving more than 1 million video views a month.
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