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January 4, 2012

FT raises weekday cover price to £2.50 as UK print sale halves in a decade

By Dominic wireposts

The Financial Times has raised its cover price for the second time in three months – up from £2.20 on weekdays to £2.50. The Weekend edition on Saturdays is to rise from £2.80 to £3.

The move comes amid a backdrop of rising newsprint prices and the increasing success of the FT’s digital subscriptions business. In November, the FT revealed that it now had 250,000 paying digital subscribers.

The FT’s global headline print circulation figure fell 15.8 per cent year on year to 337,239 copies a day in November.

In the UK, the FT sold an average of 69,038 copies a day in November.

In November 2001, when the FT cost 90p a day, it sold an average of 145,202 copies a day in the UK.


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