Sifted, the FT-backed news website covering the world of European start-ups, has launched moved to a paywall after two years to generate a “deeper attachment” with its readers and more stable income.

The site launched at the end of January 2019 with targeting an audience of entrepreneurs and investors around Europe, and particularly younger business people who are less “hard-wired into reading the FT”.

Nearly half of Sifted’s readers are under 34 – a lower average age than the FT.