The Financial Times has clocked up 1 million followers on the social networking site Google+.
The paper remains well ahead of its rivals, with the likes of The Guardian and The Independent in second and third place with 201,917 and 164,549 followers respectively.
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The FT said it remained ‘focused on achieving a high-quality digital presence and personalization’on the platform, adding: ‘We also wanted to create additional touch points for our readers, allowing them to read FT content where and how they choose.”
A spokesperson said that ‘part of the social media team’s strategy has been to play up to the highly visual nature of the platform and rich-media content such as videos, images and infographics have proved particularly successful”.
Other strategies employed by the FT on Google+ include placing an ’emphasis on captivating content and exclusive reporting’whilst ‘sharing a wide variety of content from correspondents around the world.”
The FT’s Twitter account has 754,653 followers and its Facebook page has attracted 330,379 ‘likes.’
Elsewhere on Google+, The Sun, Daily Express and Daily Star are the only national titles without a presence.
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