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January 28, 2010

Daily Mail to launch £10m ad campaign with TV ads

By admin

The Daily Mail is to launch a £10m advertising campaign with six different TV commercials in a bid to win over more women aged 35+.

Each of the TV ads, which will be running from Sunday for a month, will highlight different sections from the paper, The Guardian reported today.

The first commercial will promote Monday’s Life & Style section. Subsequent ads will air the night before the Femail, Good Health and Money Mail sections appear in the paper while Friday’s ad will promote the Daily Mail’s news pages.

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