As news broke of Kevin Keegan’s sensational return to Newcastle United the city’s Evening Chronicle sprang into action to produce a special late edition and online updates.
News of the football legend’s return was announced at 4.15pm; three hours after the paper’s final edition deadline.
It announced the news instantly as a snap on the Chronicle Live website and followed up with a story, picture gallery, fans’ video vox-pops and a backgrounder on his previous reign at St. James Park.
Football writer Lee Ryder updated his Blog on the Tyne and the site was flooded with readers’ messages within minutes.
An extra 15,000 copies of the paper were printed.
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