As news broke of Kevin Keegan’s sensational return to Newcastle United the city’s Evening Chronicle sprang into action to produce a special late edition and online updates.
News of the football legend’s return was announced at 4.15pm; three hours after the paper’s final edition deadline.
It announced the news instantly as a snap on the Chronicle Live website and followed up with a story, picture gallery, fans’ video vox-pops and a backgrounder on his previous reign at St. James Park.
Football writer Lee Ryder updated his Blog on the Tyne and the site was flooded with readers’ messages within minutes.
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An extra 15,000 copies of the paper were printed.
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