The latest quarterly Bellwether survey looking at the advertising plans of UK companies has found that 20 per cent of companies revised down their marketing budgets in the three months to June as opposed to 15 per cent who increased them.
The 4.6 per cent difference between positive and negative sentiments, compares with a 4.5 per cent difference the other way in the first quarter – Marketing Week reports.
While have some suggested that this could mean that Government spending cuts are set to prompt a double-dip recession, other data – cited by Marketing Week – suggests ad spending will increase by 3.3 per cent year on year in 2010.
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