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August 2, 2011

Ad agency Beta in third lifestyle website venture

By Michelle Alexander

Advertising agency Beta has re-launched online community TopTipsForGirls.com with Tatler editor (and founder of the site) Kate Reardon.

The user-generated site is the third editorial venture by the agency this year, having already launched High50.com and DaddyBeGood.com.

Originally founded four years ago, the website offers advice to women of all ages.

Roni Dutta, former editor of iVillage, is the editor.

TopTipsForGirls.com currently claims 20,000 active users.

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