Adspend growth in 2022 and 2023 will not be as fast as previously predicted, according to the latest Advertising Association and WARC expenditure forecast.

The forecast still anticipates overall ad market growth, but recessionary fears mean all-2022 spending is now expected to be lower than the July report’s predictions.

The prediction for market growth in 2023, which was already in single digits in July, now sits slightly below 4%.