Engaging diverse, digitally savvy audiences aged under 35 with news – and, crucially, making them pay for it – presents a challenge for publishers.

While young people aged between 15 and 34 still make up almost one-third of the audience of leading UK newsbrands, their share of that audience is falling, according to figures from PAMCo.

Subscriber data, meanwhile, paints an even starker picture. This year’s Digital News Report from the Reuters Institute for the Study of Journalism found that in most countries the average age of a paying reader is over 50.