Should agencies be doing more to back publishers’ joint ad platform Ozone Project?
Now one-year old, the Ozone Project, a joint venture to sell digital display-ad inventory, is giving corporate advertisers access to…
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UK competition watchdog launches study into ad market dominance of Google and Facebook
The UK competition watchdog has opened an investigation into the dominance of Facebook and Google in the digital advertising market…
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Regional news outlets reach more than 40m adults a month, new research finds
Local newsbrands reach more than 40m adults on a monthly basis, according to new research. The new audience data measurement…
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Newspapers and magazines forecast to see less than tenth of UK ad spend in 2019
Advertising spend on newspapers and magazines is set to account for less than 10 per cent of the UK market…
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Liverpool Echo failed to make marketing deal clear in Black Friday article, advertising watchdog rules
A Liverpool Echo article about Black Friday deals failed to make clear that external links to products included in the…
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Duopoly predicted to increase share of UK digital ad market this year taking £9.3bn
Google and Facebook will increase their share of the UK digital advertising market again this year, according to a new…
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Tesco media boss pushes publishers to ‘take more responsibility’ for ad placement
The media boss of supermarket giant Tesco has pushed publishers to “take more responsibility” for making sure brand adverts don’t…
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Chancellor calls on UK competition watchdog to study digital ad market after report finds Duopoly dominates
Chancellor Philip Hammond has pushed for the UK competition watchdog to investigate the digital advertising market following a report saying…
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