Ozone: How UK publishers are competing with duopoly to offer scale and quality
Digital advertising is moving into a “different chapter” where transparency is key and publishers will play “a much more active…
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Lead generation tactics for marketers: The three biggest priorities
Lead Monitor surveyed B2B marketing industry leaders to find out what their priorities are when it comes to lead-generation tactics. According…
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Marketing Maestro Dan Sirk of Anyline: ‘Ideas often fail, we shouldn’t be afraid of that’
Dan Sirk is a marketing executive and strategist who specialises in data-driven campaigns and building brand awareness in new markets.…
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How news publishers should use Black Friday to drive paid subscriptions
We’re just over a week away from Black Friday, the annual consumer-fest of cheap TVs and discounted smart speakers. Ad…
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Account-based marketing: What is it and why does it matter?
Account-based marketing (ABM) has its roots in the 1990s as both B2C and B2B companies realised the importance of a…
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Abhinav Kumar of Tata Consultancy Services: News media is key to forging a brand
Abhinav Kumar heads up the marketing and communications divisions for Tata Consultancy Services across North America, Europe, UK, Latin America,…
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Influencer advertising will soon be a $20bn+ market – but experts say beware of click farms and fake followers
Being a social media influencer is big business. With an increasing number of large companies – from McDonald’s in the…
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Slow ad market recovery means 2021 unlikely to recoup Covid-19 losses from this year
The UK advertising market’s post-Covid-19 recovery is expected to be slower than previously thought, with total ad spend forecast to…
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