Content marketing strategy: How to get your story right for a B2B audience
The latest in a series of articles produced by Press Gazette in association with marketing solution Lead Monitor looks at…
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Marketing partnerships: How to make the most of teaming up to boost your brand
Whether involved in B2B or B2C (or a combination of both), most businesses and organisations will attempt cross-partnerships to achieve…
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Full recovery for UK ad market predicted this year with growth faster than China, US and Europe
The UK’s advertising market is expected to recover from Covid-19 faster than the US, China and the rest of Europe…
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Company behind ‘chum-box’ content recommendations Taboola gets $2.6bn valuation ahead of listing
Ad-based content recommendation platform Taboola has been valued at $2.6bn (£1.9bn) as it goes public via a merger with ION…
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GDPR: Watchdog warns all UK companies involved in adtech to ‘urgently assess how they use personal data’
The UK Information Commissioner’s Office has warned that many media companies are breaking the law and urged them to review…
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Reach provides ‘irrefutable’ evidence that advertising next to negative stories safe for brands
Reach’s advertising arm has come up with “irrefutable” evidence that violent or otherwise negative news stories have no detrimental impact…
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Interview: New York Times explains the in-house adtech it is using to prepare for the death of third-party cookies
From the outside, it may appear that advertising is now insignificant for the New York Times when compared with its…
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Martech myths: Why B2B marketers should invest in technology
Martech is big business. As technology helps to streamline processes in B2B marketing, its monetary worth expands. Last year, the…
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