How news publishers should use Black Friday to drive paid subscriptions
We’re just over a week away from Black Friday, the annual consumer-fest of cheap TVs and discounted smart speakers. Ad…
By
Ads & Marketing
Latest in
Ads & Marketing
Account-based marketing: What is it and why does it matter?
Account-based marketing (ABM) has its roots in the 1990s as both B2C and B2B companies realised the importance of a…
By
Abhinav Kumar of Tata Consultancy Services: News media is key to forging a brand
Abhinav Kumar heads up the marketing and communications divisions for Tata Consultancy Services across North America, Europe, UK, Latin America,…
By
Influencer advertising will soon be a $20bn+ market – but experts say beware of click farms and fake followers
Being a social media influencer is big business. With an increasing number of large companies – from McDonald’s in the…
By
Slow ad market recovery means 2021 unlikely to recoup Covid-19 losses from this year
The UK advertising market’s post-Covid-19 recovery is expected to be slower than previously thought, with total ad spend forecast to…
By
Marketing Maestros: Nigel Kwan of SpotX on the power of B2B media
Nigel Kwan is an award-winning marketer with a passion for digital transformation and the power of programmatic marketing. Having previously worked…
By
Has coronavirus killed content marketing?
Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the…
By
The future of marketing is all about technology
Marketers are increasingly questioning whether the big technology platforms such as Facebook, Twitter and Youtube are the best places for…
By
