Marketing Maestro interview with HP’s Jose Gorbea: ‘Digital marketing does not exist’
Jose Gorbea joined HP in 2017 and is head of HP Graphics Brands & Agencies Innovation. Here he answers Press…
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Dark patterns and the future of B2B marketing
Coined in 2010 by design consultant Harry Brignull, dark patterns first referred to online market places building user interfaces that…
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Marketing Maestro interview with Courtney Wylie of Mention Me: Success is about landing a message, not just leads
Courtney Wylie is vice president of marketing for Mention Me and has 20 years experience in both B2B and B2C.…
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How Jeff Bezos’ Washington Post is taking on Google and Facebook with ‘insanely unique’ ad technology for publishers
Since the global financial crisis, news publishers – many hit by crippling revenue declines – have made several failed attempts…
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UK ad spend set to bounce back 12.4% to £24bn next year with UK Gov key for newspapers
The UK Government marketing campaigns will be “key” to newspaper ad revenues rebounding next year, according to the UK’s biggest…
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Ozone: How UK publishers are competing with duopoly to offer scale and quality
Digital advertising is moving into a “different chapter” where transparency is key and publishers will play “a much more active…
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Lead generation tactics for marketers: The three biggest priorities
Lead Monitor surveyed B2B marketing industry leaders to find out what their priorities are when it comes to lead-generation tactics. According…
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Marketing Maestro Dan Sirk of Anyline: ‘Ideas often fail, we shouldn’t be afraid of that’
Dan Sirk is a marketing executive and strategist who specialises in data-driven campaigns and building brand awareness in new markets.…
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