GB News launch: Why advertisers are positive about new anchor-led news channel for UK
GB News, which promises US-style TV news programming built around strong presenters, is set to launch early next year –…
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B2B marketing after Covid-19: What are the key lessons?
Senior marketers have shared their insight into the key lessons learned about B2B marketing from the coronavirus pandemic and how…
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Media in developing countries helped to diversify after ad revenue ‘destruction’ of up to 85%
Reputable media organisations outside the G20 are being offered support to transition to a subscription-based business model after the potential…
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Marketing Matters: Sign up for Press Gazette’s new free fortnightly briefing about the intersection of news and advertising
To help understand the intersection between news and advertising Press Gazette has launched a new fortnightly email newsletter called Media…
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Report predicts five years of steep global decline for newspaper industry revenue (print and online)
Global newspaper advertising is set to fall by $8bn in 2020, with global circulation revenues down by $6.5bn on last…
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Content suggestion platforms Taboola and Outbrain cancel merger
Plans for a merger between content suggestion platforms Taboola and Outbrain have been called off. The deal was facing an…
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Ad-blocking in decline as attitudes change and publishers fight back
The use of ad-blockers to prevent intrusive or unwanted online advertising is in decline, according to new research, as people’s…
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How the New York Times’ digital subscription drive has compensated for the collapse in advertising
At first glance, news that digital revenues have overtaken print for the first time in the New York Times’ history…
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