GDPR: Watchdog warns all UK companies involved in adtech to ‘urgently assess how they use personal data’
The UK Information Commissioner’s Office has warned that many media companies are breaking the law and urged them to review…
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Reach provides ‘irrefutable’ evidence that advertising next to negative stories safe for brands
Reach’s advertising arm has come up with “irrefutable” evidence that violent or otherwise negative news stories have no detrimental impact…
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Interview: New York Times explains the in-house adtech it is using to prepare for the death of third-party cookies
From the outside, it may appear that advertising is now insignificant for the New York Times when compared with its…
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Martech myths: Why B2B marketers should invest in technology
Martech is big business. As technology helps to streamline processes in B2B marketing, its monetary worth expands. Last year, the…
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Marketing Maestro: Tips and insight from MarTech Alliance founder Carlos Doughty
Carlos Doughty is CEO and founder of MarTech Alliance. Here he answers our questions about the future of marketing as…
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Enter Sandbox: How Google is building an internet without cookies – and why publishers are concerned
Cookies are soon to be a thing of the past; Google wants to play in the Sandbox instead. It might…
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The five most effective forms of content marketing
Content marketing is an enigma; there are no written rules, but plenty of marketers with strong opinions. Some 79% of…
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Marketing Maestro interview with HP’s Jose Gorbea: ‘Digital marketing does not exist’
Jose Gorbea joined HP in 2017 and is head of HP Graphics Brands & Agencies Innovation. Here he answers Press…
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