Kantar brand expert Adele Joliffe on why news media is ‘incredibly important’ to marketers
Head of brand consultants at Kantar Adele Joliffe answers Press Gazette’s questions about marketing and the news industry. This is…
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Ad boycott campaign ramps up as opinion-led GB News launches with scepticism of lockdown and taking the knee
GB News launched its opinion-led take on broadcast news and a new website on Sunday, prompting a campaign group to…
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Content marketing and lead generation driven by AI: Lead Monitor
*Partner content Content marketing and lead generation tool Lead Monitor was launched in 2020 by New Statesman Media Group (publisher…
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Email: How to make the most of the world’s biggest media technology platform
Phillip Othen takes a close look at the world’s biggest media technology platform – email – and provides some business…
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Octopus Energy US marketing chief Natasha Crowe: ‘We need to be part of conversations on global stage’
Natasha Crowe heads up marketing and PR for Octopus Energy in the US. Here she answers Press Gazette’s questions for…
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Independent and Evening Standard adopt Reach AI ad tool to prepare for post-cookie world
The Independent and Evening Standard have licensed Reach’s AI-powered advertising tool. The titles, both owned by Evgeny Lebedev, decided to…
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Interview: How G/O Media plans to use first-party data from Gizmodo and other sites to entice advertisers after cookies
G/O Media – publisher of Gizmodo and the Onion – this week became the latest big-name media group to reveal…
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UK publishers face losing hundreds of millions in display ad revenue when Google switches off third-party cookies
Ending third-party cookies could cost UK publishers hundreds of millions in digital display advertising, prompting fears the industry is “hurtling…
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