Martech myths: Why B2B marketers should invest in technology
Martech is big business. As technology helps to streamline processes in B2B marketing, its monetary worth expands. Last year, the…
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Marketing Maestro: Tips and insight from MarTech Alliance founder Carlos Doughty
Carlos Doughty is CEO and founder of MarTech Alliance. Here he answers our questions about the future of marketing as…
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Enter Sandbox: How Google is building an internet without cookies – and why publishers are concerned
Cookies are soon to be a thing of the past; Google wants to play in the Sandbox instead. It might…
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The five most effective forms of content marketing
Content marketing is an enigma; there are no written rules, but plenty of marketers with strong opinions. Some 79% of…
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Marketing Maestro interview with HP’s Jose Gorbea: ‘Digital marketing does not exist’
Jose Gorbea joined HP in 2017 and is head of HP Graphics Brands & Agencies Innovation. Here he answers Press…
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Dark patterns and the future of B2B marketing
Coined in 2010 by design consultant Harry Brignull, dark patterns first referred to online market places building user interfaces that…
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Marketing Maestro interview with Courtney Wylie of Mention Me: Success is about landing a message, not just leads
Courtney Wylie is vice president of marketing for Mention Me and has 20 years experience in both B2B and B2C.…
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How Jeff Bezos’ Washington Post is taking on Google and Facebook with ‘insanely unique’ ad technology for publishers
Since the global financial crisis, news publishers – many hit by crippling revenue declines – have made several failed attempts…
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