Charted: UK media ad revenue collapsed in 2020 for everyone except the tech platforms
The UK advertising market shrank by 7% (£1.8bn) last year to £25.3bn, with regional news brands the worst hit outside…
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Digital marketing spend on leading platforms bounces back to pre-pandemic growth
Global marketing spend has been “making back lost ground” since September, reaching its highest growth in 15 months in March…
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Why popularity of podcasts is finally turning into revenue for publishers
Publishers and media companies across the United States and beyond have invested significant time and resources into launching and running…
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Global survey of news publishers finds advertising revenue decline is biggest threat facing industry
Almost a third (31%) of news publishing bosses believe the ongoing decline of advertising revenues is the biggest risk to…
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Marketing Maestro interview with Guillermo Font (HP and Mars): ‘Be authentic and walk the talk’
Guillermo Font is marketing lead FMCG and healthcare at global food and confectionary brand Mars. He answered our questions about…
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How to pitch to journalists: A data-backed guide for PRs and marketers
For a PR professional, a well-crafted and appropriately targeted pitch can be a great way to get free coverage for…
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Death of cookies: Publishers urged to embrace non-profit alternative to Google Privacy Sandbox
A group of tech and legal experts have come together to create a non-profit alternative to Google’s Privacy Sandbox following…
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Reach in hot water with ASA after failing to use #ad on sponsored tweets
The UK’s advertising watchdog has found that several paid-for tweets posted by Reach’s regional titles were “likely” to be in…
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