Email: How to make the most of the world’s biggest media technology platform
Phillip Othen takes a close look at the world’s biggest media technology platform – email – and provides some business…
By
Ads & Marketing
Latest in
Ads & Marketing
Octopus Energy US marketing chief Natasha Crowe: ‘We need to be part of conversations on global stage’
Natasha Crowe heads up marketing and PR for Octopus Energy in the US. Here she answers Press Gazette’s questions for…
By
Independent and Evening Standard adopt Reach AI ad tool to prepare for post-cookie world
The Independent and Evening Standard have licensed Reach’s AI-powered advertising tool. The titles, both owned by Evgeny Lebedev, decided to…
By
Interview: How G/O Media plans to use first-party data from Gizmodo and other sites to entice advertisers after cookies
G/O Media – publisher of Gizmodo and the Onion – this week became the latest big-name media group to reveal…
By
UK publishers face losing hundreds of millions in display ad revenue when Google switches off third-party cookies
Ending third-party cookies could cost UK publishers hundreds of millions in digital display advertising, prompting fears the industry is “hurtling…
By
Advertising on podcasts: Why it is finally taking off
Podcasts are currently booming in the UK and US, and they are providing an audience for advertising which brands are…
By
Digital advertising overtakes print for the first time at Mirror publisher Reach
Digital advertising revenue has overtaken print for the first time at Reach. Chief executive Jim Mullen (pictured) revealed the landmark…
By
Why ad-blocking subscription service Scroll is a must-watch platform for publishers after Twitter deal
Twitter this week announced it was buying Scroll, an ad-blocking subscription service that shares its revenues with publishers. The start-up,…
By
