Google AI Overviews ‘leading to affiliate revenue drop of 20-40% at some publishers’
AI Overviews having impact on reviews content traffic of up to 50%, event hears.
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Fighting for quality news media in the digital age.
AI Overviews having impact on reviews content traffic of up to 50%, event hears.
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Publisher says it turns down millions in ad revenue which would spoil user experience.
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Brand safety myths were debunked at Press Gazette’s Future of Media Technology event.
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Magazine publisher builds strategy around membership as page views decline.
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Mail publisher also reveals ‘tens of millions’ revenue hit from Apple ad privacy changes
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Chief business officer Andrea Latten says social media platforms are opportunity for business not threat.
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Google fined £2.5bn for abusing its monopoly role in publisher adtech.
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Consent rates jump up and small number of holdouts tend to pay instead – experts say it’s a win-win.
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