Publishers fear Google plan to restrict Android app tracking will give it ‘exclusive control over monetisation’
Google’s plan to limit third-party data tracking in its Chrome browser will now also extend to apps on smartphones using…
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Google gives UK watchdog final say on removal of third-party cookies
Google has agreed to let the UK’s competition watchdog have the final say on its Privacy Sandbox proposals before it…
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Ethical marketing: Newsjacking, clickbait and fake reviews among unpopular practices
Ethical considerations are coming further to the fore in UK marketing according to a variety of surveys and polls. Over…
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Google Topics: A close look at search giant’s new plan to replace publisher cookies
Ad industry executives have described Google Topics, the tech giant’s new interest-based advertising proposal, as a “step in the right…
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Unethical marketing: Vote now to reveal the worst practices
Pre-pandemic, a huge majority of marketers (92%) considered themselves to be ethical according to a 2019 survey by software company…
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Pinterest’s Director of Business Marketing: ‘Technology is everything!’
Visha Kudhail is visual search platform Pinterest’s Director of Business Marketing, EMEA and answers our questions in the latest of…
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AA/WARC: Record £30bn UK ad spend in 2021, but growth for publishers to slow this year
Total UK ad -spend for 2021 has been revised upwards to £29.7bn by AA/WARC, up from the industry body’s previous…
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Marketing insight from PensionBee CMO: ‘Opinion and behaviour are two different things’
Jasper Martens is CMO of online pension providers PensionBee and answers our questions in the latest of Press Gazette’s Marketing Maestro interviews. This…
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