New Statesman Media Group report reveals least ethical marketing practices
An ethical marketing survey sent to senior marketers, business leaders and publishers has revealed the worst examples of poor practice.…
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Publishers ‘broadly optimistic’ about life after cookies – but should they be?
Publishers are feeling “broadly optimistic” about the post-cookie future of their digital businesses, but the tech platforms they work with…
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Google and Meta investigated in UK and EU over allegations of anticompetitive ad tech behaviour
Google and Facebook owner Meta are being investigated in the UK and EU over concerns they put “obstacles” in the…
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Independent set to hit four million online registrations after pivot to first-party data collection
The Independent is on track to hit four million online registrations by the end of September, a Press Gazette webinar…
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Adobe MD: ‘Any debate around the value of digital is done and won’
Peter Bell is UKI Marketing Director at software giant Adobe and answers our questions in the latest of Press Gazette’s…
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Publicis Sapient CMO: ‘A campaign mindset is no longer relevant’
Teresa Barreira is CMO of digital consultants Publicis Sapient and answers our questions in the latest of Press Gazette’s Marketing Maestro interviews. This…
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Google’s moving goalposts, social media and more: Marketers share their biggest pain points
How to track a potential customer’s activity across websites and apps following Google’s phasing out of third-party cookies is one…
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Salesforce VP for Marketing: ‘Every company and person is undergoing incredible pandemic transformation’
Jo Pettifer is the VP for UKI Marketing at Salesforce, the industry’s go-to CRM, and answers our questions in the…
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