How to unlock millions in ‘smart’ digital revenue from smallest print advertisers
Partner content*: A regional news group has boosted its advertising revenues using Smartico’s “Smart Ads”, a service that provides an…
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CMO of Onfido: ‘Always follow the 70/20/10 rule’
Nate Skinner is the Chief Marketing Officer at global identity verification and authentication provider Onfido and answers our questions in the…
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UK ad spend 2021: News industry bounces back, Duopoly biggest winners
The UK media industry regained hundreds of millions of pounds in advertising revenue last year following a marketing spend collapse…
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Marketing experts on viable substitutions to third-party cookie loss: Part II
As explored in our previous deep-dive into Google’s decision to jettison third-party cookies in 2023, marketers and brands all agreed…
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VP marketing at Momentive: ‘Your website is the front door’
Karen Budell is VP Marketing at Momentive (formerly SurveyMonkey) and answers our questions in the latest of Press Gazette’s Marketing…
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Marketing experts reveal alternatives to third-party cookies
With the spine of online advertising – at least on the Google Chrome browser – being removed by the end…
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Bauer content chief Lucie Cave: “Marketing is all about understanding the customer”
Lucie Cave is chief content officer at global publishers Bauer Media and answers our questions in the latest of Press…
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Daily Mash owner Digitalbox says The Tab paid back 70% of purchase cost in one year
Student news website The Tab earned back most of its £750,000 price tag in a little over a year, according…
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