Yahoo takes 25% stake in Taboola in 30-year partnership deal
Taboola benefits from Yahoo's reach and Yahoo will improve its offerings to advertisers.
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Why ‘consent’ is going to become a big issue for publishers in 2023
The future of advertising: Q&A with Richard Reeves of the AOP.
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Buzzfeed’s bumpy ride post-public listing, charted
Prompted by its drooping market cap, Press Gazette pieced together a longer picture of the publisher's health.
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Movable Ink VP, Marketing: ‘It’s pretty difficult to beat LinkedIn’
Movable Ink Vice President, Marketing interview: We speak to Jessica Vogol, VP of the personalisation experts, in the latest of…
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B2B marketers remain positive despite economic gloom
New research from LinkedIn suggests the marketing industry is in rude health despite global fiscal issues. Of the 1,700+ respondents,…
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Adspend forecast: 2022 and 2023 predictions downgraded amid recession fears
Adspend growth in 2022 and 2023 will not be as fast as previously predicted, according to the latest Advertising Association…
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Reach ‘levelling up’ advertorials for Govt banned by ASA after being found ‘not obviously identifiable as marketing’
Seven Government advertorials on regional Reach websites have been banned by the ASA following complaints from two Labour MPs that…
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Independent and Telegraph websites cut number of ads in reader data rethink
Digital chiefs at the Independent and Telegraph have been cutting the number of ads on web pages as the impending…
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