Advertising blocklists unfairly targeted coverage from Olympics and Euros
News UK is the latest publisher to address blocklisting concerns with a new contextual tool.
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Sun, Mail, Mirror, Express and Independent roll out ‘consent or pay’ walls
The publishers are charging between £1.99 and £4.99 monthly for cookie-less access to their sites.
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Digital advertising crossroads is time for ‘genuine rethink’ by publishers
Advertisers can also do more to better support the publisher ecosystem.
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Future expands branded content goals with dedicated studio
Future’s growth acceleration strategy last year pledged to increase its branded social media content.
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Google cookie U-turn could be another meteor heading for publishers
News publishers have been urged to continue their transition towards first-party data strategies.
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Google scraps plan to ditch cookies on Chrome
Google plan to ‘enclose the open web’ has failed, say campaigners.
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Advertising Association claims industry is a force for good
The UK’s £37bn advertising industry is a force for good, according to a new report from the Advertising Association. Alessandra…
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Footballco unveils post-cookies ad targeting solution, ‘FC Precision’
Footballco says FC Precision goes beyond sports and allows targeting on topics like fashion and travel.
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