The UK’s £37bn advertising industry is a force for good, according to a new report from the Advertising Association.

Alessandra Bellini, President of the Advertising Association, said: “The brilliant examples of advertising’s social contribution in this report clearly demonstrate the positive impact that advertising can have on society.”

The report on the Social Contribution of UK Advertising draws on research conducted by Credos, the advertising think tank in the UK, which included a survey of 2,400 people.