How vulnerable is digital advertising?
In the US, a company called ValueClick — the second-largest online ad network in the country — yesterday announced weak earnings and cut its financial forecasts.
Logically enough, the company’s boss told investors that advertisers are becoming “increasingly performance-oriented”. In other words, they’re less interested in branding, more interested in lead generation.
You've reached your limit of free articles
Please register now to continue reading
Already registered? Log in here