Brexit boost for Mail Online as it reveals record traffic and advertising up since EU referendum

Mail Online has seen a Brexit boost since the EU referendum with record traffic and booming advertising figures.

DMG Media, which mainly comprises the Daily Mail, Mail on Sunday , Metro and Mail Online, has reported print advertising was down 8 per cent in the three weeks since 26 June. But this was said to be more than offset by 19 per cent growth in digital advertising.

Mail Online was said to have attracted some 236m global unique browsers in June and an average of 15.1m a day, which is a new record for the site.

Parent company Daily Mail and General Trust has now recovered all the share-price drop which it saw following the EU referendum on 23 June.


The company said: “The ‘Brexit’ result of the UK referendum has created some uncertainty, notably in respect of the UK advertising and property markets.

“However, DMGT continues to benefit from being a diversified portfolio operating in multiple sectors across B2B and consumer markets, with the majority of operating profits being earned outside the UK.”

The Daily Mail campaigned vigorously for a Leave vote in the EU referendum while the Mail on Sunday favoured Remain.

A DMGT trading update issued this morning found that across the three months to the end of June growing advertising revenue at Mail Online failed to cancel out decline on its sister print titles.

DMGT reported print advertising at the Daily Mail and Mail on Sunday down 11 per cent (or £4m) year on year for the three months to the end of June.

Advertising revenue at Mail Online grew by 18 per cent (or £3m).

Across the DMGT Media division revenue was down 2 per cent year on year in the quarter on an underlying basis.

Overall DMGT group revenue was up 1 per cent year on year in the quarter, bouyed by its events and business information businesses.



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