Heat magazine is pilloried in some quarters for its obsession with the weight loss, love lives and fashion choices of celebrities, but that has apparently not put off its younger readers. The magazine came out on top as the most-read magazine, book or blog in a survey of 11- to 14-year-olds, commissioned by the National Year of Reading. The survey asked 1,340 young people in 40 focus groups what was their favourite and least favourite thing to read. Bliss magazine comes in at number two – but shares second place with reading song lyrics online – and the BBC website manages a respectable tenth place. Worse news for the Financial Times however: it is tenth place in a list of ‘most loathed reads”.
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