The Financial Times is launching a major global promotional campaign offering standalone FT Weekend subscriptions.
The campaign will run across TV, cinema radio, outdoor, print and digital media publicising the new weekend subscription option.
FT Weekend editor Caroline Daniel said: “From Donald Trump to Angelina Jolie; the selfie-specialist Danish PM Helle Thorning-Schmidt to snooker star Ronnie O’Sullivan – FT Weekend offers readers the essential mix of life, arts and culture. At FT Weekend, our writers combine facts with entertainment, to deliver the best of the world with wit and authority. This investment is a big show of confidence in the brand and its success.
It is understood the FT has a budget of several million pounds to finance the campaign. The ads will run on several international news stations as well as print newspapers.
Posters will also be placed into high-profile locations such as the Champs-Elysees in Paris, major global airport lounges as well as the public transport hubs in Hong Kong and New York.