Daily Mail cover price to rise from 60p to 65p following 4 per cent circulation revenue decline

The Daily Mail's weekday cover price is being raised from 60p to 65p next week, its first increase in three years.

Daily Mail and General Trust (DMGT) announced the change today as it reported circulation revenues in DMG Media – which comprises the Daily Mail and Mail on Sunday – down 4 per cent year on year in its first quarter, the three months to 31 December.

Print advertising revenue for the Mail newspapers, meanwhile, was down £7m to £41m in the quarter, representing a 14 per cent year-on-year decline.

This was partly offset by Mail Online's advertising revenue growing 27 per cent year on year, from £18m to £23m. This meant that overall advertising revenues for the Mail business, in print and online, were down 3 per cent.

DMGT said Mail Online's advertising revenue grew by an "encouraging" 66 per cent in the United States and 17 per cent in the UK.

Across DMG Media as a whole – the part of DMGT that comprises the Mail business as well as Metro and other titles – reported revenue was down 2 per cent on the same period in 2014. 

During the quarter, Trinity Mirror bought DMGT's 39 per cent stake in Local World for £73m.

The first quarter trading update also reveals that an agreement has been reached that will see DMGT purchase Nine Entertainment Company's 50 per cent stake in Daily Mail Australia. This means that as of next month the website will be wholly owned by Mail Online.

The Daily Mail's weekday cover price last rose, from 55p to 60p, in February 2013. 

The latest price rise will mean it is the most expensive traditional tabloid newspaper.

Other tabloid newspaper weekday prices: Daily Mirror – 60p; Daily Express – 55p; The Sun – 40p; and Daily Star – 20p. Press Gazette also understands Trinity Mirror is planning to launch a new, cut-price tabloid.

The Mail on Sunday's cover price rose from £1.50 to £1.60 last year.

Picture: Shutterstock



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