Country Life and Waitrose team up for supplement

IPC’s Rural weekly Country Life has teamed up with upmarket supermarket Waitrose to produce The county Guide.

The 40 page supplement will offer a page of information on each county in Britain, with facts and myths and a guide to the area. The supplement will include a Waitrose advertorial and several Waitrose Food Heroes.

Mark Hedges, editor of Country Life, says: ‘The Country Life County Guide is a celebration – and a revelation – of everything England does best. And given that food is such a big part of that, we’re delighted to be working with Waitrose to recognise the country’s local food heroes.”

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