Conde Nast’s digital division, CondeNet, has relaunched Glamour.com in a bid to increase the site’s “stickiness” and attract a wider audience.
The relaunch is the second major project by the CondeNet this year, following the redesign of Vogue.com in April.
The new-look website, which launches today, includes a beauty channel with a searchabledatabase of product reviews written by Glamour.com journalists.
Day-to-day running of the site will be overseen by editor Natasha Aitken, who said the redesign would allow online journalists to work more closely with the printed magaine.
CondeNet said the site would include more fashion content and would double the size of its most popular fashion section, “Dos and Don’ts”.
The site will be offering increased video content, with hairdresser James Brown presenting a series of how-to videos. Other new additions include a new health and lifestyle section including an A-Z guide to different diets.
Emanuela Pignataro, the country manager for CondeNet UK, said 74 per cent of Glamour.com’s users were guided in their purchasing decisions by what they saw on the site.
“With our new editorial and technological developments, combined with the highest quality content, we aim to increase our audience share to capitalise even more on this incredibly powerful relationship for our advertisers,” she said.