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Fighting for quality news media in the digital age.


Print to digital advertising automation technology

Smartico’s print to digital advertising automation technology builds digital profit centres for media companies in the fields of native and display advertising.

With Smartico media companies:

  • leverage the power of their existing salesforce to generate hundreds of long-tail SMB display advertising campaigns at eCPMs of more than £20
  • transform their existing print advertorials business into digital native advertising campaigns including relevant SEO ranking in search engines for the advertisers
  • fully focus on advertiser sales based on the best practises of more than 200 media companies while Smartico takes care of all operations, banner creation, campaign management, reporting dashboards, etc.
  • profit from a volume and success-based model per ad that aligns the interests of Smartico and the publisher to successfully and sustainably transform as many as possible local advertisers to online
  • get a holistic partner for all digital business ideas around regional ad sales.
Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
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