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Piano

We help the world’s biggest brands know their customers better and optimize revenue paths.

Piano enables the world’s largest media companies and brands to accelerate their subscription, advertising, analytics and personalization initiatives in order to engage, monetize and measure content experiences.

Piano

The company’s end-to-end platform includes:

  • Customer experience orchestration toolkit with drag-and-drop templates for ease of use and activation by marketing teams (Piano Composer)
  • Subscription commerce engine (Piano VX)
  • User management system (Piano ID)
  • Data management solution for powerful audience segmentation (Piano DMP)
  • Multi-channel, audience-intelligent content recommendation and email system (Piano ESP)
  • User-centric, event-based data store built on Snowflake (Piano Analytics).
  • Piano also has a Strategic Services team that help launch and optimise client programs.

Clients include leading global organisations such as:

  • CNBC
  • The Wall Street Journal
  • NBC Sports
  • Insider Inc.
  • The Economist
  • Gannett
  • Le Parisien
  • Nielsen
  • MIT Technology Review
  • The Telegraph
  • South China Morning Post.

Piano

Piano announces new digital analytics solution, challenging Google and Adobe

Sponsored Report* Piano, a global analytics and activation platform, today announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with the overly complicated, yet limited, tools currently available. Piano Analytics generates a single source of truth in reporting, for segments, or for …

By Press Gazette

How publishers can become kings of the cookie-less future in advertising

Partner Content*: As publishers prepare for the end of cookies, Press Gazette takes a closer look at website personalisation tips and opportunities. The death of third-party cookies is already well underway, with a number of browsers – including Apple’s Safari – blocking them entirely. Google has only delayed their end on Chrome until 2023 while …

By Press Gazette
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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
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