Piano

We help the world’s biggest brands know their customers better and optimize revenue paths.

Piano enables the world’s largest media companies and brands to accelerate their subscription, advertising, analytics and personalization initiatives in order to engage, monetize and measure content experiences.

The company’s end-to-end platform includes:

Customer experience orchestration toolkit with drag-and-drop templates for ease of use and activation by marketing teams (Piano Composer)
Subscription commerce engine (Piano VX)
User management system (Piano ID)
Data management solution for powerful audience segmentation (Piano DMP)
Multi-channel, audience-intelligent content recommendation and email system (Piano ESP)
User-centric, event-based data store built on Snowflake (Piano Analytics).
Piano also has a Strategic Services team that help launch and optimise client programs.

Clients include leading global organisations such as:

CNBC
The Wall Street Journal
NBC Sports
Insider Inc.
The Economist
Gannett
Le Parisien
Nielsen
MIT Technology Review
The Telegraph
South China Morning Post.

Piano

The data platform which enabled RTE to transform its online video player

Partner Content*: When Piano Analytics began working with Irish state broadcaster RTÉ to help update its digital offering, the company knew it had a daunting task ahead. The broadcaster only had limited data on its online customer base from before 2013, and as the team at Piano soon discovered, much of the data that RTÉ …

By Press Gazette

PR: Piano Academy Spring 2022 dives into 'Driving the Digital Experience Revolution'

Press release* Piano’s flagship virtual event series, Piano Academy, returns on March 15-16 for two half-days of content exploring the topic of digital experience management. This is where the world’s top brands share insights and best practices to help you improve onsite experiences, grow audiences, and drive more affinity with customers. This edition of Piano …

By Press Gazette

Subs, marketing and analytics platform Piano joins forces with data experts Snowflake (PR)

Partner press release*: Piano, the Digital Experience Cloud, has announced a partnership with Snowflake, the Data Cloud company, to help businesses understand and activate their data at scale. As part of the Powered by Snowflake program, Piano leverages Snowflake as the cloud-based data platform for its sophisticated analytics tool – making it fast and easy …

By Press Gazette

Piano announces new digital analytics solution, challenging Google and Adobe

Sponsored Report* Piano, a global analytics and activation platform, today announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with the overly complicated, yet limited, tools currently available. Piano Analytics generates a single source of truth in reporting, for segments, or for …

By Press Gazette

How publishers can become kings of the cookie-less future in advertising

Partner Content*: As publishers prepare for the end of cookies, Press Gazette takes a closer look at website personalisation tips and opportunities. The death of third-party cookies is already well underway, with a number of browsers – including Apple’s Safari – blocking them entirely. Google has only delayed their end on Chrome until 2023 while …

By Press Gazette

Piano

We help the world’s biggest brands know their customers better and optimize revenue paths.

Piano

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