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Fighting for quality news media in the digital age.


Mather Economics is the global leader in subscription analytics and yield management.

The organisation offers an array of benefits for its users, including:

  • A 10:1 return on investment: Client engagements typically exceed a 10-to-1 ROI. Mather helps publishers maximize the value of customer relationships through targeted actions and A/B testing
  • Over $6bn of revenue under management: Mather provides prospect and customer analytics and yield management with $6 billion in combined annual recurring revenue and 30 million customers
  • More than 200 global clients: Mather works with global organisations in diverse industries to optimize their business operations and prepare for transformation using applied data science
  • 20 years of experience and bench marking: Founded in 2002, Mather is recognised as a global leader in recurring revenue growth, customer retention, and business optimisation.  We offer global benchmarks of key benchmarks using our standardised data from hundreds of businesses.

Using the Mather: Intelligence Platform™, the company offers the following products and services:

  • Strategic Pricing Analysis​
  • Intelligent Paywall™
  • Listener™ Digital Data
  • Content Optimisation
  • Market-Based Pricing (MBP)
  • Audience Analytics / Customer Segments
  • Product Feature Economics​
  • Customer Lifetime Value (CLV)​
  • Churn Modeling​
  • Customer Acquisition ​
  • Revenue Forecasting ​
Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
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  • Director or equivalent
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