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May 9, 2007

Express deliveries

By Axegrinder axeblog

Fascinating news reaches me of an uncharacteristically lavish series of features being planned at the Sunday Express.

The paper is planning a “complete home makeover” which will run in a series of four photo features. Details of the huge array of items needed are displayed on the Gorkana website for the ambitious project.

Anyone who donates one of the required products ‒ which range from a sofa to a ceiling lamp ‒ will get a credit in the paper. How generous.

Sadly, as the plea below points out, none of the items will be returned. What on earth will happen to all the items ‒ not least the exotic-sounding bedroom with its “oriental theme”?

Sunday Express ‒ Product Request

Over the next year, the Sunday Express will be running a series of four photo features on a complete home makeover in collaboration with Dulux paints. Companies featured will be fully credited with product shots ‒ the outstanding pieces for submission are as follows:

Sitting Room (Victorian meets modern, period features).
• Coffee table, tiles for a fireplace, club fender, sofa, two pairs of curtains, cushions and accessories

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Kitchen (neutral colour scheme)
• Two blinds, ceiling lamp Study (preferably hardwood)
• Built-in shelves

Bedroom (possible Oriential theme)
• Wallpaper, made-to-measure valance, curtains, lamp, headboard, painted chest of drawers, cushions and accessories

Please contact Jonathan Peace in the first instance who will confirm dates of inclusion, delivery addresses, etc.

Please note that as this feature is part of a case study. Any items submitted will not be returned.

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