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October 27, 2021updated 20 Oct 2022 11:27am

Automated journalism: Journalists say robots free up time for deeper reporting

By Cecilia Campbell

Is automated journalism taking reporters’ jobs? Chief marketing officer of Press Gazette commercial partner United Robots Cecilia Campbell explains why Swedish publishers have found nothing to fear from the latest newsroom technology. (Partner Content*)

Some time ago, I received a question from two German researchers: Do journalists profit from automated journalism or do they find themselves homeless a few years later?

I reflected that this focus on the potential threat of automated content to reporters’ jobs and the quality of journalism is all but gone in Scandinavia. And that this may have something to do with the fact that here, a majority of local media houses now use the technology every single day.

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