Backing a loser before the racing begins at Cheltenham - Press Gazette

Backing a loser before the racing begins at Cheltenham

dailymail by you.


With the Cheltenham Festival coming under starter’s orders this afternoon, today’s national papers are trying to attract punting readers with apparently attractive ‘free bets”.

But beware – buy the wrong paper and it might prove to be your first loser of the day.

The Daily Mail’s front page screams ‘FREE £6 BET FOR EVERY READER”. That looks by far the best offer available from any paper today. But please note the ‘EVERY READER’bit.

Turn to page 48 of the Mail, however, and, in the small print explaining terms and conditions, one finds that the free offer applies to ‘New Ladbrokes customers only”.

So if, like Axegrinder, you already have an account with Ladbrokes (and more than two million people worldwide do have an online account with them), the £6 free bet is not available to you, even though you are a ‘READER”.

Meanwhile, the Daily Star’s front page boasts a ‘FREE £2 BET’offer, but in order to qualify for your free bet you must first place a bet of £2 or more.

There are some no-catch offers available: Mirror readers can take their coupon to any Wllliam Hill office and have a free £2 bet, while Sun readers can do similar at Labrokes for a free £1 bet.




Press Gazette's must-read weekly newsletter featuring interviews, data, insight and investigations.