The National Magazine Company is to relaunch She magazine with a new set of editorial staff.
Editor Terry Tavner is to leave after completing the October issue and move on to work on special projects.
The other 27 staff are in consultation
about redundancies and NatMags has said it will try to find them
other jobs within the company.
about redundancies and NatMags has said it will try to find them
other jobs within the company.
The magazine has an ABC of 180,160 and is currently a general interest woman’s glossy.
She
is to be relaunched on October 6 with a claimed budget of £2 million and
it is expected to be aimed at the “sophisticated reader” with an
emphasis on homes.
is to be relaunched on October 6 with a claimed budget of £2 million and
it is expected to be aimed at the “sophisticated reader” with an
emphasis on homes.
Becky McBride, who launched CosmoGIRL!, has been
named as the publisher and Matthew Line, a former editor of Homes and
Gardens, is to be editor. Deputy editor is Charlotte Ross, former
Saturday editor of The Independent.
named as the publisher and Matthew Line, a former editor of Homes and
Gardens, is to be editor. Deputy editor is Charlotte Ross, former
Saturday editor of The Independent.
NatMags CEO
Duncan Edwards said: “We have been researching and developing a new
glossy magazine concept for over two years. This magazine delivers
beautiful service for confident, educated women looking for more depth and
breadth of content than is traditionally found in women’s monthly consumer
titles.
Duncan Edwards said: “We have been researching and developing a new
glossy magazine concept for over two years. This magazine delivers
beautiful service for confident, educated women looking for more depth and
breadth of content than is traditionally found in women’s monthly consumer
titles.
“The project was developed independently of the existing She but extensive
research across the country proved time and again that after fifty years in
the UK market, the She brand is one of the most recognised and powerful
brands in the monthly sector.
research across the country proved time and again that after fifty years in
the UK market, the She brand is one of the most recognised and powerful
brands in the monthly sector.
“Confident that we have a genuinely unique
editorial proposition and an incredibly powerful brand name, we have
decided to put the two things together and launch the new magazine concept
into the 35 plus women’s market using the She brand name.
editorial proposition and an incredibly powerful brand name, we have
decided to put the two things together and launch the new magazine concept
into the 35 plus women’s market using the She brand name.
“We believe that this
is the perfect vehicle to enable the new magazine concept to fulfil its
potential in an increasingly competitive, cluttered and derivative market.
There has been a lack of innovation among the launches into the monthly
market in recent years and this gives us a wonderful opportunity to do
something creative and new.
is the perfect vehicle to enable the new magazine concept to fulfil its
potential in an increasingly competitive, cluttered and derivative market.
There has been a lack of innovation among the launches into the monthly
market in recent years and this gives us a wonderful opportunity to do
something creative and new.
“We are serious about this project and have thrown the full weight of the
National Magazine Company behind it. We have assembled a team that
includes some of the biggest, most experienced names in the industry. It
will be this team that brings the magazine to market.”
National Magazine Company behind it. We have assembled a team that
includes some of the biggest, most experienced names in the industry. It
will be this team that brings the magazine to market.”
An
insider at She said: “We are devestated, we are a close-knit team
– it’s like a big family – and it’s all credit to Terry. We are really
sad because we’ve worked so hard.”
insider at She said: “We are devestated, we are a close-knit team
– it’s like a big family – and it’s all credit to Terry. We are really
sad because we’ve worked so hard.”
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