
Readers of UK newspapers still spend far greater time with print editions than online, a new study has found.
Research carried out by City University in London – looking at data from 2011 – examined the total time UK readers spent with 12 major national newspaper titles in print and online. It found that print accounted for 96.7 per cent of the total number of reading minutes.
The survey used data from ABC, Nielsen and the National Readership Survey to reach its conclusions. It did not include apps, which would account for much mobile readershup. But survey author Neil Thurman suggested that apps would only boost the digital total by around 25 per cent.
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