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May 24, 2008

Let’s have a fight about web metrics — Part 2

By Peter Kirwan MM blog

I was only joking this afternoon when I said it would be fun to have a fight over the nationals’ traffic figures.

But it seems they’re serious about it.

It turns out that the Guardian, News International and Associated Press are all suspicious about the rapid increase in traffic at Telegraph.co.uk, which this week culminated in the site becoming the UK’s most popular national newspaper site.

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