It’s often said that ad agencies are like cobblers’ children when it comes to marketing their own wares.

Perhaps some are. But at the moment, efforts at encouraging marketers to keep on spending are ten-a-penny. Many are wing-and-a-prayer efforts. Some even come across as desperate.

That can’t be said about Ogilvy & Mather’s cracking series of brochures advising their clients on dealing with the downturn.