The Guardian is to launch an online video service, Guardian Media Group chief executive Carolyn McCall announced from her keynote at the UK AOP conference today.
McCall said that the Guardian's online video offerings will consist of more than video content from PA or Reuters. Instead, original video from the group's production company, Guardian Films, will be edited for use on the web.
The Guardian aims to be the leading liberal voice in the world, McCall said. This is both a creative and commercial goal for the company, and has only become possible because of the Internet, she said. Such an ambition and would have been inconceivable five years ago, she added.
McCall said that engagement with users is essential to remaining relevant if publishers don't want to be mere content providers for online news aggregators.
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