The Guardian is launching a new music site today which will be sponsored by computer firm Intel.
According Guardian digital boss Emily Bell, Intel will “integrate their brand” into the site, but she said it will retain editorial independence.
The site is edited by Paul MacInnes and will cover all genres of music featuring daily music news, weekly reviews, interviews, a what’s on guide and regular competitions.
Bell said: ‘The scale of our sponsorship with Intel is a media first for us. Obviously we will retain editorial independence, but we will work with Intel to integrate their brand into the site on a number of different levels and at the same time offer added value to our users.’
The music channel will be promoted online and in paper and is part of an expansion of Guardian Unlimited’s arts coverage. .
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