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November 26, 2007updated 04 Dec 2007 4:16pm

Big TV: Don’t worry, be happy

By Peter Kirwan MM blog

From Maggie Brown in the Guardian, a (small) raft of reasons to love Big Broadcasting:

1) BBC1 is “seeing only a modest drop in audiences this year”. And ITV1 is “delivering its best performance since 2001”. (OK, the latter is mostly due to sporting drama and the decision to kill kids’ programming in the afternoons, but let’s not quibble, eh?).

2) The average UK household receives 127 TV channels. Patrick Barwise, professor of management and marketing at London Business School, argues that the Big Five “heritage” TV channels spend £2.6bn a year on programming. And the rest? Just £100m.

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