American b2b magazines see advertising drop

Business magazines in America have seen revenue declined more than 6 per cent during the first half of 2008 and advertising pages drop 8 per cent, reports Folio.

Revenue for June dropped 6 per cent year on year.

The figures come from American Business Media, which produces monthly Business Information Network (BIN) reports that track business media print advertising spending and pages.

President of American Business Media, Gordon T. Hughes II, doesn’t think these figures are a reason to panic. ”Considering the current state of the economy, b2b media has held up well,” he said. ‘B2b media information companies continue to broaden their portfolios to satisfy market needs such as digital products, custom media and data.”

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