Today, Axegrinder is informed, is the worst day of the year as weary commuters return to work following a fortnight’s Yule-time excess.
Not that many journalists enjoyed a restful break, having to stand outside in the rain reporting from drenched market towns or flooded seaside resorts.
Others had to track down the newest babies, selected because they happened to arrive after the stroke of midnight on New Year’s Eve, when the rest of the nation was quaffing champagne.
Now, having survived the very worst that Mother Nature could throw at them, those same reporters will face a barrage of calls from PR professionals attempting to flog the latest fad diet or detox plan.
Axegrinder has spent an unproductive morning mass-deleting emails from an inbox deluged overnight after a sewer from PR central burst, flooding the internet with hyperbolic releases.
Self-appointed experts are telling us that January is a time for restraint, unless it relates to the sales which should be embraced with the sort of abandon not seen since the fall of Rome.
Axegrinder is informed from an Irish contact that 6 January is dubbed Nollaig na mBan – or Women’s Christmas – a day when the ladies can relax having cooked and cleaned since early December.
Not to denigrate the hard work of the women of Ireland, Axegrinder believes that journalists – male and female – should hijack this celebration, along with police officers, nurses and other professionals who work diligently over Christmas, and raise a glass or three.
Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog
