Trinity Mirror has brought out a new edition of the Ayrshire Post for the Scottish west coast town of Troon.
The weekly, part of the Media Scotland division, often runs to 128 pages – up to 17 of which will now be dedicated to Troon.
Editor Cheryl McEvoy said: “I am proud to have realised our ambition to expand at a time when the industry has never been under such pressure.
“We have a top team who have worked tirelessly on the launch and we aim to keep up the momentum.
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“The extra space allows us to cover Troon not just well, but brilliantly, and our initial feedback from the readers has been exceptional.
“We have a number of exciting initiatives planned in the months ahead.”
Helena Morrow, commercial manager for Media Scotland regionals, said: “The Troon edition will also help advertisers get their message across in a newspaper product that is second to none.
“Feedback has been very positive and our advertising teams have been working closely with businesses in the town.
“The launch opens up a whole new stream of revenue opportunities.”
According to ABC figures, the Ayrshire Post's average weekly circulation between July and December 2012 was 18,864.
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