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June 24, 2008

IPC acquires gaming site Mousebreaker

By Martin Stabe wirepost

IPC has acquired games website Mousebreaker.com for an undisclosed sum.

The UK-based site, launched in 2001, publishes more than 200 free online Flash-based games. The site, targets 18-to-34 year old men claims an audience in of more than 4 million unique users a month.

In a press release, IPC Ignite managing director Eric Fuller described the deal “a major strategic investment for IPC Media” which would support its existing sites targeting young men, Nuts.co.uk and Loaded.co.uk. Citing DFC Intelligence data, IPC says the online games market, worth an estimated $5.7 billion (£2.9bn) in 2007, is forecast to double in the next five years.

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