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March 10, 2008

Financial Times looks to boost weekend edition

By paulmcnally

The Financial Times is looking to revamp its weekend edition – already its best-selling edition of the week – to further boost sales.

In an interview with the Independent on Sunday, FT chief executive John Ridding says: “Our move to grow Sunday sales is demand-led. It has come from readers who’ve been asking newsagents for more copies.”

Ridding also suggests that the Chinese version of FT.com – which claims a million unique users – could become a stepping stone towards the launch of a Chinese print edition.

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