When card-carrying NUJ member Gordon Brown takes up office in Number 10 Downing Street this month, he has one clear way he can create a point of difference with former PR man David Cameron and predecessor Tony Blair.

Through straight-talking and by putting an end to spin. This is something he has already hinted at, and it can only be hoped that Brown will also remember his roots, on Scottish Television in the early 1980s, and call a ceasefire in this Government’s often open hostility towards the press.